What is Row by Row Experience™?
It’s like a shop hop, but it’s not… no fees, no cards to stamp, and it lasts all summer! Visit participating shops and receive a free pattern for a row in a quilt. Combine your rows in any way to create a quilt that represents the fun you had traveling throughout the summer. Travel with friends, discover new quilt shops, and have fun collecting rows!
Row by Row Experience™ runs from the first day of summer through the day after Labor Day every year. Folks usually use this time for summer vacations, visiting family, or exploring new places. Why not visit a few quilt shops along the way? We’ll give you a free row pattern to say “Thanks for stopping by.”
Row by Row Experience™ is a brick and mortar shopping event. That means the only way to collect free patterns is to visit a shop in person. While you’re there you get to shop around, see new things, find new places to eat, enjoy the local color… you get it… the experience!
How did Row by Row Experience™ get started?
It began in 2011, with 20 quilt shops across New York State. In 2012, the event grew to include 62 participating shops. Pennsylvania came on board in 2013 for a total of 138 shops throughout the two states. In 2014, over 1250 quilt shops participated in 34 states and Ontario.
In 2015, over 2700 quilt shops in all 50 states and 9 Canadian provinces provided fun and free row patterns for travelers throughout the summer. The next year, 2016, saw Row by Row Experience expand to Europe with the addition of shops in Great Britain and Germany among others. In 2017 over 2800 quilt shops are participating. Wow!
The mastermind behind all of this is Janet Lutz, creator of Row by Row Experience™ and owner of Calico Gals in Syracuse, NY. Read more about Janet here.
What makes Row by Row Experience™ come alive?
It’s all about the rows! Each year a theme is selected. Participating shops create patterns for rows that reflect that theme. They can interpret it any way they want. It’s exciting to see what each shop does. Some are simple. Some are complicated. But they’re all special and magically work together. Shops have kits for you to make their rows or you can use your own fabric. We love it when you use rows creatively.
Row by Row Experience™ includes a contest and prizes too!
Create a quilt using at least 8 different rows from 8 different participating RxRE shops and be the first to bring it into a participating shop to win a stack of 25 fat quarters. Use that shop’s row in your quilt and win a bonus prize!
Free row collecting ends Labor Day but you have until October 31 to finish up a quilt and take it to a shop to claim a prize.
What else does Row by Row Experience™ have for you?
Lots of fun collectibles, pins, kits to buy, fabric to buy, and…exclusive Fabric Plates™ by Zebra Patterns. Each one is unique! You’ll want to collect them all.
Facebook. Every state and province has their own Facebook page. It’s where you’ll find photos of rows, winning quilts, and candids of fun activities all summer long. So much fun and inspiration too!
In Fall 2015 we launched Row by Row Studio. That’s right here. Created just for you so we can tell your story. Let you peek behind the scenes. Learn some things and just enjoy the Experience™ a little more. We hope you like it.